E-commerce product copywriting for South African online shops
E-commerce product copywriting for WooCommerce stores that sell in rand and deliver in South Africa. Product descriptions, category pages and the search snippets that go with them, written so a shopper on a phone can decide without having to phone you.
Pricing starts from R1499, printed here. We are based in Belhar, Cape Town, and the work is done remotely for shops anywhere in the country.
From R1499 · WooCommerce · Free sample description first
Why supplier descriptions quietly cost you sales
Most small online shops paste in the description the supplier sent. So do their competitors. Google sees the same paragraph on twenty sites, picks one to show — usually the biggest — and quietly ignores the rest.
Supplier copy also answers the wrong questions. It lists what the manufacturer is proud of, not what a buyer in Durbanville needs to know before paying: will it suit me, how long does it last, when will it arrive, can I send it back.
Fresh e-commerce product copywriting fixes both problems at once. The page becomes the only version of itself on the internet, and it answers the buyer’s questions before they turn into a reason to leave.
Some categories need extra care. Health and wellness products, for example, have to be described without making claims the product cannot back up. We write within those limits rather than around them.
What our e-commerce product copywriting covers
How an e-commerce product copywriting job works
1. Send us an export. A WooCommerce product export or a simple spreadsheet with names, prices and whatever notes you have. Photos help.
2. We research the searches. Which product and category terms South African shoppers use, and which of your products are worth writing first. A shop with 400 products does not need 400 descriptions on day one; it needs the ones that sell.
3. A free sample first. We write one product description before you pay, so you can check the tone matches your brand. If it does not, you owe nothing.
4. Delivered ready to import. Copy comes back in the same spreadsheet format, ready to import, or we load it into WooCommerce for you. The scope and price are agreed in writing before we start.
Online shops we have built
Two South African shops we built. Open them and look at how the product pages are laid out and worded.
Questions about e-commerce product copywriting
Send us your product list.
+27 83 358 6600 · info@blackpenwebcontent.co.za