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Blackpen Web Content

Landing pages

Landing page design with one job: get the enquiry

Landing page design for Google Ads, Facebook campaigns, product launches and single offers. One page, one message and one action, built to load fast on a phone. From R1499.

If you are paying for clicks, sending them to a general home page is the most expensive mistake you can make.

Belhar, Cape Town · 60+ projects since 2018 · Free prototype before you pay

From R1499Price on the page3-day buildFree prototypeYou own the domain

What goes into good landing page design

Message
Matches the ad
The headline repeats what the ad promised, so the visitor knows they are in the right place.
Focus
One action
No menu leading elsewhere. A single button or form that does exactly what the page is for.
Proof
Reasons to trust you
Reviews, examples and plain facts about price and timing, close to the button.
Tracking
Measured properly
Conversion tracking set up so you can see which ads bring enquiries, not just clicks.

Why a landing page outperforms your home page for ads

A home page has to speak to everyone. A landing page speaks to one person with one question, which is why it converts better for paid traffic.

Our landing page design starts with the ad or offer you are running. We write the page around that promise, cut everything that distracts, and put the call to action where a thumb can reach it.

Speed matters more than decoration. A landing page that takes five seconds to load on mobile data loses a large share of the clicks you paid for before anyone sees it.

Pricing starts from R1499, the same as our informational package, and you see a working prototype before you pay.

How a landing page design project runs

1. Message us. Send what your business does and what you need, on WhatsApp or by email. You get a price and a date in writing, usually the same day.

2. Free prototype. We look at your competitors and build a working version before you pay anything. If it is not right, you walk away owing nothing.

3. The build. Once you approve the prototype and send your content, a standard site takes three days and an online shop takes seven.

4. Handover. The domain and hosting are registered in your name, and you get the logins plus a short walk-through of the editor.

Landing page design follows the same four steps as every site we build, so you always know what happens next and what it costs.

Pages built to convert

Live sites where the main page is built around a single action.

All seven live sites are on the work page.

Landing page design questions

How much does a landing page cost?
From R1499. The price is agreed in writing before work starts.
Can you connect it to Google Ads tracking?
Yes. We set up conversion tracking so you can see which ads produce enquiries.
Can it live on my existing website?
Yes, if your site runs on WordPress. Otherwise we can host it on its own address.
Do you write the copy?
Yes. We can write it from your ad and offer, or work from text you supply.

Send us the offer you are promoting.

// A WhatsApp message is enough. Price and timing agreed in writing before any work starts.
Haarlem Avenue, Belhar, Ext 12, Cape Town 7493 · Mon–Fri 08:00–18:00
+27 83 358 6600  ·  info@blackpenwebcontent.co.za
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